Undoubtedly, the year 2020 was considerably changed and impacted by a pandemic that affected economies worldwide. Such impact was even more significant on the agricultural sector; farmers that day to day cultivate the land to harvest fruits and vegetables that can come to you and your families.
Earthfructifera was not exempt from the impact; as growers of more than 900 hectares of Cavendish Bananas, Baby bananas, and dragon fruit. The pandemic had a notable effect on our production management. Nevertheless, we resisted all challenges and reinvented our commercial management by taking advantage of a strategic alliance with our clients.
This strategy allowed us to reach new and exclusive places that were not impacted by our commercial activity in the past.
The key to success relied on the teamwork effort made by all the people involved in our business family as well as the understanding and commitment of our clients. We were able to retake ground on the markets in Spain, Italy, Poland, and Lithuania during these difficult times, increasing our sales and boosting our presence in the European continent.
Furthermore, we were able to insert new products into the market; among them, you will find Pineapples, Goldenberries, and Baby bananas shipped by air.
We are hopeful and looking forward to reaching new markets thru the diversity and quality of the products in our portfolio.
